Offer an affordable OBC with the right-sized value. That was the opportunity that Qualcomm faced when we took a look at the large number of fleets that hadn’t adopted on-board mobile technology to address the tightening regulatory compliance environment. Many fleets, particularly small to medium sized, simply haven’t adopted in-cab technology because the available solutions are more than what they need or carry price points in excess of what they can justify. Our objective was to listen to these fleets and remain focused on what they need.
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