Omnitracs' Road Ahead blog

Deliver an industry-leading safety approach with video

Drew Lake
Drew Lake
Sales Channel Manager
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For many carriers, this time of year is the calm before the holiday season storm. As consumer shopping trends skyrocket in the emerging last quarter of the year, both over-the-road and last-mile businesses should aim to be proactive on the driver safety front. 

More business equates to higher profit gains, but it also comes with sufficient pressure on drivers. Plus, highways and interstates witness increased congestion from other carriers trying to meet market demand. High-stakes pressure and rising traffic patterns can spell disaster for drivers, whose safety is always a paramount priority.  

On September 15, I joined Omnitracs Strategic Engagement Manager Jonna Paquette to discuss the many ways companies like yours can harness a robust and reliable video-safety approach for superior protection as part of your fleet management system. While you should watch the webinar on video-based safety in full to gain all our key talking points and real-world examples of enhanced video technology, you can read on for several main points we highlighted in the webinar. Let’s dive in!   

Why video-based safety has received ample attention recently 

Nuclear verdicts — jury verdicts that result in monetary payouts of extreme sums of money — can combust even the most solid businesses. These verdicts are on the rise and have been a top industry issue for quite some time.  

According to the American Transportation Research Institute: 

  • The average size of nuclear verdicts rose 1,000% between 2010 and 2018  
  • From 2012 to 2019, there was a 235% increase in cases with nuclear verdicts of over $1 million 

Additionally, the National Safety Council concluded over 5,000 large trucks were involved in fatal crashes in 2019, which is a 43% increase from 2010. 

Fatal crashes and nuclear verdicts are increasing. Professional drivers are well aware of these risks and often prioritize companies that take driver safety seriously. We are also more aware of company discrepancies than ever before, both on the social media front and on digital media platforms. So, even if you manage to overcome a nuclear verdict, your business reputation may be brutalized.  

Litigation is serious business, and professional drivers are historically blamed for accidents — even though our statistics show they're not at fault 80% of the time. Without sufficient evidence, you could be on the hook for paying out large settlements.  

Prosecutors are well aware of advancements in technology and often look down on carriers who haven’t invested in it, deeming them culprits of unsafe practices.  

A driver-centric approach to safety 

Carriers who create a leading safety culture with enhanced video-based fleet safety technology can: 

  • Reduce frequent and severe accidents  
  • Exonerate innocent drivers with reliable video evidence 
  • Disassociate themselves from nuclear verdicts and increases in insurance premiums 

Enhanced video-based safety technology from Omnitracs + SmartDrive can help you identify leading risk indicators and correct them before they lead to collisions. These indicators include critical unsafe behaviors, such as harsh braking. This way, you’re targeting safety coaching to every driver’s specific needs.  

If there are any unsafe driving behaviors you need to address in near real-time, the video technology makes that possible. 

As safety events are triggered and addressed, you can drive continuous improvement in your fleet safety culture with help from AI. AI only truly works when you have ample and accurate data to predictively address risk in your fleet. You can then view your fleet safety data, which translates to robust metrics and reports, on interactive dashboards.  

Businesses who worked with us to create efficient safety cultures in their operations were able to: 

  • Reduce collisions by 62% 
  • Exonerate 11 drivers in one year 
  • Reduce claims’ costs by 25% 

Find success like these businesses did, so drivers get home safely and your business name remains intact.  

I certainly enjoyed exploring these insights with Jonna! Watch the entire video-based driver safety webinar here, and hear eye-opening customer testimonials and leading industry perspectives.