Oct 16, 2015



Armed with a new logo, refined core message and the unification of business units under a single, compelling name, we are proud to share with you the introduction of Omnitracs’ new brand identity.


Following a series of strategic acquisitions, Omnitracs has grown to become a global force in fleet management solutions, having consolidated five distinct business units under the power of its overarching corporate brand. Today, in support of the broad range of solutions offered by Omnitracs, the company maintains eight key pillars of focus: compliance, safety and security, productivity, telematics and tracking, transportation management system (TMS), planning and delivery, data and analytics, and professional services. By leveraging the robust menu of services provided by Omnitracs, fleets are able to operate more efficiently and can realize a wealth of benefits such as time-saving routing, on-time deliveries, improved safety, real-time tracking, better driver retention, enhanced mobility, real-time data, backroom insights, real-time telematics, predictive modeling, enhanced security and government compliance.


The rebranding is representative of the collective strength of Omnitracs’ uniquely varied expertise, continuous innovation and drive to revolutionize the transportation industry. Exemplified by the new tagline—“innovation. driven.” Omnitracs’ core attributes reflect both its inventive nature and focus on delivering the most reliable and valuable solutions around.


In addition, Omnitracs is pleased to share that it will have a presence at the upcoming ATA Management Conference & Exhibition taking place October 17-20 in Philadelphia, Penn. Recently, Omnitracs was welcomed by the ATA as a Featured Product provider, and Omnitracs team will be out in full force at booth #609 with technology demonstrations and an opportunity to experience the new brand, and key members of our team, such as Rick Turek, our chief navigation scientist. Vice President of Regulatory Affairs, Tom Cuthbertson, will be participating in a panel on the future of trucking telematics. Tom’s panel will take place Tuesday, Oct. 20 at 2:15 p.m. on the 5th floor in Salon A. Please drop in for what’s sure to be an informative panel and don’t forget to stop by the Omnitracs booth to say hello!


We hope to see you at ATA MC&E!

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