Omnitracs' Road Ahead blog

Omnitracs delivers at women’s empowerment conference

Rula Ifteiha Photo
Rula Ifteiha
Content Specialist

Last week, Omnitracs served as a Ruby sponsor for the Dallas-held Accelerate! Conference and Expo sponsored by Women in Trucking. The main purpose of the conference was to explore gender diversity in the trucking industry to help companies better ensure their overall success. This is an especially relevant topic today given the transportation industry’s recent initiative for a more inclusive workforce. 

Over 1,000 attendees participated in networking opportunities, exhibits, and over 60 educational breakout sessions led by women in the trucking industry focused on leadership, professional development, operations, and marketing.

Director of Learning and Development for Jenna Moore and Product Manager at Ashley Shore presented the Using Technology to Grow and Manage Your Business session, and they were introduced by our own Technical Trainer Kelly Mullican.

We highlighted a few key takeaways from the assembly that you may find useful:

The importance of leveraging technology to efficiently grow your business. The goal of any business is to make a profit, and technology can help tremendously — if leveraged properly. Utilizing technology to harness data can give your business legitimacy right off the bat by equipping you with microscopic knowledge of consumer-focused areas. When consumers trust your data is valid and relevant, they trust your solutions and ultimately trust your business.  

Keys to success in business. The secret to success is to simply provide the most value possible to your customers. This can include monitoring trends across time to see how flexible you should be if the market is trending down. Moore also emphasized that building relationships is key to any business, as strong customer relationships can ensure you’re providing the most clarity to your customers and further securing their overall satisfaction.

The need for efficient technology solutions. Efficient solutions make for efficient business. It’s imperative to invest in solutions that can grow in scale with your business — ranging anywhere from a back-end operations perspective to a front-line driver experience. 

To learn more about how you can proactively manage your fleet operations, visit our Fleet Efficiency Solutions page.