Tara Cellinese's picture

Feb 2, 2016


Tara Cellinese

Senior Marketing Communications Manager

Omnitracs Outlook 2016 has been filled with excitement — with energizing general sessions, informative breakouts, and fun networking events.

We started off on Sunday afternoon with a relaxing time at TopGolf Dallas. Attendees joined together in the Partner Pavilion and Solutions Showcase on Sunday evening for a welcome reception. Our gracious exhibitors and sponsors set up space and met with our customers during this fun event and throughout the conference.

Monday morning was an energetic start to the learning portion of the conference. Attendees heard from CEO John Graham as he spoke about the important market changes the industry has experienced in the past year and how the integration of Omnitracs’ business units has helped to bring about new and innovative solutions to help you manage your business for the road ahead. We surprised the audience with a live painting and singing experience. Artists painted canvases with music legends Willie Nelson and Mick Jagger, along with Lady Liberty, while singers performed Life is a Highway and other songs that fit transportation and innovation themes.

After all of this, we welcomed former Texas governor Rick Perry to the main stage. Governor Perry shared his experience and view as governor and took questions from the audience. He acknowledged that he was here in Dallas for our conference rather than in Iowa and stated to our customer audience that they are working with one of the most innovative, forward thinking companies. We are glad that Perry could join us for this occasion and we appreciate his compliments to our company.

Monday morning breakout sessions covered a wide range of topics, including: preventing trailer theft, introducing Omnitracs Intelligent Vehicle Gateway (IVG), weigh station bypass, executing the perfect delivery, predictive analytics, the ELD mandate, and improving driver performance. Attendees then joined for lunch in the Partner Pavilion and Solutions Center to share what they learned in sessions and meet with Omnitracs product experts and our partners.

The next general session, led by Omnitracs’ Chief Technology Officer Dan Speicher, shed light on the Omnitracs roadmap. Speicher demonstrated that Omnitracs has made good on the promises we made at Outlook 2015 in the products that have launched or are about to launch. Speicher gave everyone a look at our latest platform, IVG. “IVI” (think Siri, Cortana) interrupted Speicher’s talk, asking when he was going to introduce her to the audience. IVG is brand new technology which was designed to spearhead the next generation in commercial vehicle telematics. IVG offers advanced features such as a larger display, superior wireless connectivity, and hands-free voice commands designed to improve safety, efficiency, and productivity.

Speicher emphasized the importance of innovation — the theme of the conference — and how our teams here at Omnitracs work hard to deliver innovative products that meet our customers’ needs. Speicher stated that the “big win” from recent company acquisitions is the ability to integrate. What’s to come in 2016? An impressive 39 total roadmap projects, which Speicher went over.

Attendees proceeded to afternoon breakout sessions, including: defending fleets with video, incorporating omnichannel technology into delivery, Omnitracs Navigation, leveraging smartphone technology, Omnitracs XRS, analytics, HOS and VIR, fault monitoring, and more.

We concluded with a happy hour in the Partner Pavilion and Solutions Center, and then met off-site for an exciting evening at the House of Blues featuring a varied mix of country, pop, jazz, and more. Customers posed in front of the green screen for some entertaining photos and had the opportunity to silently belt it out in a lip sync fun room. Local Dallas favorite Emerald City livened up the party by performing hit songs that got the crowd moving.

It was a long day packed with activity — exactly as we planned. The conference is still going on and there will be more high moments to report.



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