Bill McHenry's picture

Feb 3, 2017


Bill McHenry

Sr. Product Manager

Over the years, technology evolved and social connections grew – 2017 will continue this trend. People around the globe now have access to world events in ways their grandparents could not even imagine. From witnessing historic events to watching cute cat videos, the fabric of society has changed irreversibly.

Trucking and logistics is part of this trend. Customer relationships are key – but customers are mandating real-time data from their brokers and carriers. Sure, in the past it was acceptable to provide daily updates, but that was before technology real-time data was the norm. Now customers want to see where their freight is now, not where it was at midnight.

For those thirsty for data, Omnitracs now provides a drink called Virtual Load View. Why should the supply chain worry about using valuable resources to track trucks when the data can come to them? This is the equivalent to relying on a rotary phone to request information when you could simply tap a button on a smartphone.

Virtual Load View is a single system that will provide updates for all of the freight you track. You determine the freight you wish to track and the frequency of updates you would like to receive. Once the load is completed it is no longer tracked. As a result, Virtual Load View increases customer satisfaction and visibility while reducing the cost of tracking freight.

There are a number of solutions on the market that say they are up to the challenge, but are they really? Omnitracs has over 25 years of experience working with brokers, shippers, and carriers in the logistics market. Our experience and our vast support network, quick and seamless integration, and in-house hardware, help make us the best load visibility partner on the market. 

Want to learn more? Then throw away that old rotary phone and take a look at our load tracking application, Virtual Load View.

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