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March 9, 2016

Omnitracs Taps Sathish Gaddipati for Vice President of Data Product Engineering

Omnitracs, LLC, a global pioneer of fleet management solutions to transportation and logistics companies, today announced the appointment Sathish Gaddipati to vice president of data product engineering. In his new role as part of the expanded Data Product team, Gaddipati will help spearhead efforts to build a consolidated Data Lake and Hub for Omnitracs’ evolving Data Products portfolio. Gaddipati most recently served as the vice president of the data services platform for The Weather Channel, where he succeeded in building one of the world’s largest data services and analytics platforms on a public cloud, capable of serving more than 20 billion requests per day. This platform currently serves many large customers like Apple, Google, and Samsung, and will be one of the building blocks of IBM’s Internet of Things (IoT) initiatives, an endeavor Gaddipati was instrumental in driving.

“For years now, Omnitracs has recognized the impact Big Data can have on the evolution and innovation of the transportation industry. When it comes to helping carriers—from large national fleets to independent owner-operators—operate more safely, efficiently and profitably, Big Data, e.g., deep data analysis and predictive modeling, is paramount,” said Dan Speicher, chief technology officer at Omnitracs. “By adding Sathish to our already deep bench of Data Product executives, we’re accumulating a wealth of knowledge that will help us further transform our existing fleet management analytics software, thus empowering our customers to leverage the Big Data paradigm shift successfully as a competitive advantage.”

With more than 15 years of engineering leadership experience under his belt, Gaddipati brings to the table a widely varied skill set, including an understanding and knowledge of enterprise data management, business intelligence, database administration, data integration, cloud computing, big data technologies, Internet of Things, API development and advanced analytics. He has managed a number of global teams, building highly scalable data and analytics platforms at The Walt Disney Company, NCR Corporation, InterContinental Hotels Group (IHG) and Sun Microsystems. During his recent tenure at The Weather Channel, Gaddipati was also involved in significant IP development that resulted in multiple patent filings.

Brad Taylor, vice president of data and Internet of Things solutions weighed in, commenting, “I welcome the opportunity to work side-by-side with Sathish on a daily basis. His impressive accomplishments will be a valuable asset as we look to guide and grow Omnitracs’ data products that are inherently rooted in Big Data and predictive analytics.”

Known among peers as having a strong entrepreneurial spirit and mastery of achieving business goals through technology and innovation, Gaddipati has expressed a hunger and desire to help further secure Omnitracs’ foothold as a leader in Big Data. He states, “Since coming on board last August, I’ve been privileged to work alongside some of the brightest minds in the industry and in the data analytics space. Now fully immersed in the company culture and corporate inner-workings, I look forward to embracing this new chapter in my career and furthering Omnitracs’ contributions to innovation in data analytics and predictive modeling.”

For more information about Omnitracs, please visit

About Omnitracs, LLC
Omnitracs, LLC is a global pioneer of fleet management, routing and predictive analytics solutions for private and for-hire fleets. Omnitracs’ nearly 1,000 employees deliver software-as-a-service-based solutions to help more than 50,000 private and for-hire fleet customers manage nearly 1,500,000 mobile assets in more than 70 countries. The company pioneered the use of commercial vehicle telematics over 25 years ago and serves today as a powerhouse of innovative, intuitive technologies.  Omnitracs transforms the transportation industry through technology and insight, featuring best-in-class solutions for compliance, safety and security, productivity, telematics and tracking, transportation management (TMS), planning and delivery, data and analytics, and professional services.