Omnitracs Appoints Amy Barzdukas as Chief Marketing Officer
DALLAS -- Omnitracs, LLC, the global pioneer of fleet management solutions to transportation and logistics companies, today announced the appointment of Amy Barzdukas to the newly created role of Chief Marketing Officer. In this position, Barzdukas will be responsible for leading the global marketing organization in driving continued adoption of Omnitracs technology, while supporting revenue growth and the amplification of the company’s brand narrative.
“Omnitracs has committed to redefining the driver experience and increasing profitability for fleets with new cloud-native technologies, like Omnitracs One. We’ve been looking for a leader who can increase awareness of these technological advancements and cement our position as the market innovator,” said Greg Nelson, Chief Commercial Officer at Omnitracs. “Amy’s track record of driving revenue growth in new product areas combined with her deep expertise in brand messaging and brand strategy makes her a vital asset to our team.”
With over 25 years of experience, Barzdukas brings an unconventional approach to the multiple disciplines of marketing and the Omnitracs executive leadership team. Prior to joining Omnitracs, Barzdukas served as Executive Vice President and Chief Marketing Officer at Poly, Inc., where she led a global team of over 180 marketers and communications personnel. During her tenure, she drove the reorganization and realignment process of the Polycom, Inc., and Plantronics merger, as well as the successful rebranding effort as Poly, Inc. She oversaw global marketing campaigns that drove demonstrable growth in new product areas while building strong ROI measures and elevating the talent base.
“Omnitracs has created a high-growth environment with technological innovation at its core,” said Barzdukas. “It’s an exciting time to be joining a leadership team so focused on ingenuity. The investment in this newly created role presents a major opportunity to continue building awareness for Omnitracs’ well-established strengths while elevating the Omnitracs One platform.”
Prior to her time at Poly, Inc., Barzdukas held the role of Vice President, Worldwide Marketing, Business Personal Systems at Hewlett Packard, Inc. There she developed strategic priorities and drove alignment with sales worldwide to support $23B in business for the world’s top business PC provider. Earlier in her career, she held numerous positions at Microsoft Corporation, including General Manager, Competitive Marketing Strategy, Server, and Tools business. She is well-versed in cloud technologies, enterprise software, and managing global marketing programs with budgets upwards of $100M.
Barzdukas earned her Bachelor of Arts degree from Abilene Christian University.
About Omnitracs, LLC
Omnitracs, LLC is the global pioneer of trucking solutions for all business models. Omnitracs’ more than 1,100 employees deliver software-as-a-service-based solutions to help over 14,000 customers manage nearly 1,100,000 assets in more than 70 countries. The company pioneered the use of commercial vehicle telematics 35 years ago and serves today as a powerhouse of innovative, intuitive technologies. Omnitracs transforms the transportation industry through technology and insight, featuring best-in-class solutions for compliance, safety and security, productivity, telematics and tracking, transportation management (TMS), planning and delivery, data and analytics, and professional services.