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Tuesday, September 26, 2017

Pottle's Transportation Adopts SmartDrive to Improve Fleet Safety and Exonerate Drivers

SAN DIEGO, Sept. 26, 2017—SmartDrive Systems, a leader in driving performance solutions that reduce collisions and improve fuel efficiency, today announced that Pottle’s Transportation LLC has deployed the SmartDrive® video-based safety program throughout its fleet.

After a competitive review of other solutions, Pottle’s Transportation cited the supportive, hands-on customer service provided by SmartDrive and immediate access to video events as decisive factors in choosing the SmartDrive program. During the pilot, Pottle’s Transportation achieved a 69 percent improvement in its SmartDrive Safety Score, demonstrating a significant reduction in risk.

“After consulting with other commercial trucking companies and industry professionals—and evaluating two systems in a head-to-head pilot program—we chose to adopt the SmartDrive video-based safety solution to better protect and exonerate our drivers,” said Chelsea Pottle Demmons, vice president of Pottle’s Transportation. “While still growing in popularity, it’s only a matter of time before video becomes industry standard. There’s no better way to know exactly what happens on the road or in the yard, and having this actionable insight is invaluable.”

Founded in 1962, Pottle’s Transportation is a family-owned and operated business with second and third generation family members currently in key management positions. The company provides truckload, logistics, yard management and warehousing services primarily in the eastern United States, with terminals located in Allentown, PA and Bangor, ME.

“As opposed to focusing on punitive action, the SmartDrive program is clearly designed to reward good drivers, as well as offer tailored coaching to those who need it,” continued Demmons. “This was a major factor in our drivers being so accepting of the new program; they understand it’s for their safety and protection. Some drivers have even shared with management that they are more conscious of their driving skills when making certain maneuvers such as wide turns and exiting highways.”

Pottle’s Transportation elected to employ a video-based program to support and exonerate the company in collision litigation. Without video evidence of an incident, litigation can drag on for months and cost companies millions of dollars. With the SmartDrive system, video can be offloaded and sent to a driver’s mobile phone within minutes of a collision, often exonerating drivers on the spot and allowing them to return to work quickly. Similarly, Pottle’s Transportation noted savings on vehicle maintenance, since worn tires and other maintenance issues can be detected with video, and addressed before they become larger, more costly problems.

“Because of the open, extensible design of the platform, flexibility to tap the ideal level of protection to meet the unique operational needs and the insightful analytics provided, the SmartDrive video-based safety system can add value to fleets of all sizes,” said Steve Mitgang, CEO of SmartDrive. “We are honored to support companies like Pottle’s Transportation that show a strong commitment to safety through active participation and leadership in industry organizations.”

Pottle’s Transportation is committed to improving safety in the trucking industry through active involvement in organizations including American Trucking Associations (ATA), Truckload Carriers Association and Maine Motor Transport Association. Barry Pottle, president and CEO of Pottle’s Transportation is the current second vice chairman of the ATA, and will assume the role of first vice chairman at the ATA Management Conference and Exhibition in October 2017, and the role of chairman the following year.

About SmartDrive Systems

SmartDrive Systems, the recipient of Frost & Sullivan’s Customer Value Leadership Award for Video Safety Solutions, gives fleets and drivers unprecedented driving performance insight and analysis, helping save fuel, expenses and lives. Its video analysis, predictive analytics and personalized performance program help fleets improve driving skills, lower operating costs and deliver significant ROI. With an easy-to-use managed service, fleets and drivers can access and self-manage driving performance anytime, anywhere. The company, which is ranked as one of the fastest growing companies by Deloitte’s Technology Fast 500™, has compiled the world’s largest storehouse of more than 200 million analyzed risky-driving events. SmartDrive Systems is based in San Diego, and employs over 650 people worldwide.

For more information on SmartDrive Systems, please visit

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