DALLAS, June 10, 2021 – Omnitracs, a Solera company, today announced the release of SmartSense™ for Inattentive Driving+, the next generation of SmartSense. SmartSense for Inattentive Driving+’s integrated cab-facing cameras and sensor employ AI and computer vision to detect suspected sleep, drowsiness, cell phone usage, smoking, and general inattention, alerting drivers to take action to avoid a collision.

Distracted driving is a rapidly growing epidemic with 3,142 fatalities in distraction-affected crashes in 2019 – a 9.9% increase from 2018.1 SmartSense for Inattentive Driving+ detects and proactively notifies drivers when they are distracted or drowsy, providing immediate in-cab feedback for fleets large and small. The solution leverages AI and sensor data to instantly and accurately identify inattention based on head position, eyelids being open or shut, direction of eye gaze, phone use, etc. Utilizing technology from SmartDrive, which was acquired by Omnitracs in 2020, this intelligence is rooted in a 20-year history of training and informing sensors using insights and data from 300+ million analyzed driving safety events and 30+ billion driving miles across all transportation sectors.

Using two cameras built into a single unit, the solution provides complete visibility of the entire cab and details of the driver’s face, eyes, and hands to identify drowsiness, sleep, phone use, cigarette use, seatbelt use, and other safety-critical behaviors. It is only with two cameras that a fleet truly knows if a driver is attentive or not, even if the driver is wearing sunglasses.

SmartSense for Inattentive Driving+ enhances the risk detection that is already built into the SR4, continually making the thousands of vehicles on the road equipped with an SR4 smarter with each and every mile driven.Additional benefits include:

  • Over-the-air upgrades that allow for new capabilities to be added without costly equipment changes, continually providing improved ROI.
  • Easy installation that helps fleets experience immediate value.
  • Wide-angle and zoom-in views that provide context, so detection can be tied to the overall safety program, aiding in determining if there are systemic issues that need to be resolved, i.e., lack of sleep due to a medical or family issue.

“Inattention is a pandemic – and one that has become increasingly worse,” commented Omnitracs CTO, Ray Ghanbari. “SmartSense for Inattentive Driving+ addresses this problem head on using advanced technologies and analytics to keep our drivers safe and help all of us get home safely.”

Customers are already seeing immediate value from SmartSense for Inattentive Driving+. Conico Oil’s Mike Goldberg, Safety Manager, is responsible for fuel distribution operations across what has been acknowledged as the largest and most congested urban area in the U.S. and recognized a growing need to better understand if and when drivers are distracted. With trucks running 24/7 and shifts starting throughout the day and night, he turned to Omnitracs to help.

“We needed a solution that proactively alerts drivers and notifies me when a situation occurs,” said Mike Goldberg, Safety Manager for Conico Oil. “SmartSense for Inattentive Driving+ has helped us reduce both inattentive and drowsy driving. I won’t let any of our drivers hit the road now without it.”

SmartSense for Inattentive Driving+ will be available this summer. For more information, visit https://www.omnitracs.com/lp-inattentive-driving-plus.

1NHTSA Overview of Motor Vehicle Crashes in 2019

About Omnitracs

Omnitracs, a Solera Company, offers the only complete fleet intelligence software platform. Serving the largest for-hire and private fleets in the transportation and distribution industries, Omnitracs’ best-in-class solutions accelerate business success, improve efficiency, and enhance the driver experience for nearly 15,000 customers who collectively travel 700 million miles per week. Omnitracs pioneered digital transformation in trucking more than 30 years ago, and today offers a one-stop shop for enterprise-grade, data-driven solutions across compliance, telematics, workflow, routing, and video safety. Headquartered in Dallas, Omnitracs serves customers in over 50 countries and employs more than 2,000 people worldwide. Recently, Omnitracs launched the Road Ahead Podcast, a new series that explores industry innovations with guest hosts. To subscribe, click HERE. For more information, visit www.Omnitracs.com.

About Solera
Solera is the preeminent global data intelligence and technology leader serving all constituents engaged in vehicle lifecycle management. Solera’s data-driven intelligence is unmatched, with more than one billion transactions annually, and delivers mission-critical solutions to minimize complexity and reduce friction at all touch points in the vehicle lifecycle. Solera’s solutions empower smarter decision-making through software, enriched data, proprietary algorithms, and machine learning that come together to deliver insights to our customers and accelerate business outcomes. Solera serves over 235,000 global customers and partners in more than 90 countries across six continents. By drawing on its market-leading solutions, Solera provides unsurpassed scale and strength with superior performance while delivering innovation to drive the industry forward. For more information, visit www.solera.com.


Eric Cohen
858 634 7678

Kate Connors
PAN Communications
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